We Are Local

For everyone who calls this place home
 

A limited edition collection inspired by the UAE and the people who make it what it is. Whether you were born here, or bold enough to choose it, this collection was made as a quiet thank you to the country we proudly call home. 
 

Not a brand. Just appreciation for the place we call home. 

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Five people from completely different worlds found themselves feeling the same thing.
 

Coming from a creative experiential agency, a high-performance apparel brand, and a people and performance business, we realised we all shared a deep appreciation for the UAE and the life it has made possible for so many of us. 

So we created two T-shirts.

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Just to make something meaningful for the people who understand what this place represents.

Because the UAE does not do average. And neither do the people who call it home. 

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The Collection

Local by Birth

For those whose roots run deeper than any of us can fully understand.

A tribute to everyone born into this country. The people who carry its identity not as something they chose, but as something they simply are. 

Available Coordinates

• Abu Dhabi · 24.4539° N, 54.3773° E

• Dubai · 25.2048° N, 55.2708° E

• UAE Edition
   

Local by Choice

You had the whole world. You picked the UAE.

Created for everyone who saw something special in this country and decided to build a life here. Entrepreneurs, creatives, builders, dreamers, families, founders and people chasing opportunity. 

Available Coordinates

• Abu Dhabi · 24.4539° N, 54.3773° E

• Dubai · 25.2048° N, 55.2708° E

• UAE Edition

Built for everyday life
 

Every shirt is made using premium heavyweight 230gsm cotton with a relaxed oversized silhouette designed for comfort, movement and everyday wear. 

Product Features

• Premium heavyweight 230gsm cotton

• Relaxed off-the-shoulder fit

• Slightly oversized silhouette

• Straight hem finish

• Signature coordinate print on the back

• White tee with black print

• Built in the UAE
   

More than a T-shirt

The coordinates on the back are not random.

They represent the cities and places that shaped people’s stories here. The moments, friendships, opportunities, risks, sacrifices and memories connected to a place many of us now call home.
 

This is not about fashion trends.

It is about identity, belonging and appreciation.
 

Limited Edition

This collection is intentionally limited.

No large production runs. No endless restocks.
 

Just a small release for the people who understand what this place means.

Choose your city

Local by Birth

Local by Choice

Premium cotton. Built in the UAE. Limited edition.

Choose your T-shirt. Choose your city.

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